And because of its success in linking up expensive goods with people willing to buy them, it’s secured relationships with designers and brands like Dior, Fendi, Chopard and some 250 other luxury names to source key items for its clients. We make luxury shopping effortless, and we’re always connected - whatever you want, wherever you are. Jun 20, 2018 - 1,000 Likes, 19 Comments - T H R E A D S (@threadsstyling) on Instagram: “Ultimate hand piece . The year was 2010, and even though messaging apps had yet to take off, and well before the ones you likely use today really had any functionality at all, with Instagram and the “stories” format nowhere on the scene, Hill started canvassing opinion among the people she hoped to target. At Threads, we offer a personalised luxury shopping experience entirely over social media and text, and we’re always connected - whatever you want, wherever you are. It's Wednesday, which means it's time to share a few of the photos that stopped me in my scroll on Instagram this past week! 2015-nov-21 - 1,452 Likes, 17 Comments - T H R E A D S (@threadsstyling) on Instagram: “Saturday night heels @maisonvalentino Snapchat ID: threads_styling #Valentino #RockStud” The next stop for Threads will be expanding to more product categories beyond fashion and jewellery — although Hill would not say what — and adding more offices to provide services closer to its customers on both sides of the marketplace. There is something about a business based fundamentally around a team of people serving users, versus a business that has built technology to do that job, which frankly feels very analogue. At Threads, we offer a personalised luxury shopping experience entirely over social media and text, and we’re always connected - whatever you want, wherever you are. Thread’s goal is to help you look better with as little hassle as possible – and for free. . It's Wednesday, which means it's time to share a few of the photos that stopped me in my scroll on Instagram this past week! @JamesFarmerInc: I get lost in James Farmer's photos because there are always so many fun design details to see! Women's Fashion. @louisvuitton Snapchat ID: threads_styling #LouisVuitton #LVNano” Threads Styling Ltd. All Rights Reserved. @Robyns_FrenchNest: Robyn has such a great idea for design and shares fantastic decorating tips every single week in her Instagram stories. Hill says the startup company also has never really had a dedicated marketing budget (nor “someone leading the marketing function”). . Here’s a skeleton of a single comment: A single comment structure. We’re always connected. 0 Posts - See Instagram photos and videos from ‘threadsstyling’ hashtag It’s about us seeing how customers will react.”. 1,946 Followers, 21 Following, 24 Posts - See Instagram photos and videos from Menswear by @threadsstyling (@threadsmenswear) The claim that the service is powered by a unique data set of 25 million ratings and 3.7 trillion outfits made me feel confident, albeit a little lost in the crowd. BRANDING, EDITORIAL & FASHION PHOTOSHOOTS. Instagram post by T H R E A D S • Dec 23, 2015 at 4:19pm UTC 1,267 Likes, 30 Comments - T H R E A D S (@threadsstyling) on Instagram: “Chanel trio @chanelofficial Snapchat ID: threads_styling #Chanel” Threads Styling founder Sophie Hill in her East London office. “The idea behind Threads is curation and convenience. We had to learn to serve through chat rather than create was for convenient for us as a business.”. That is why we will focus only on styling the comment threads in this article. The mix of a business born in the concept of high-touch customer service, with luxury boutique-style profit margins, but with roots in a very popular technology (messaging) and the potential to bring on even more tech to make it work more efficiently, is the crux of what caught investors’ attention. And if you’re not sure what you’re looking for, we offer personalised styling advice and product recommendations. – the fashion industry was quick to comment at the news, balking at the idea of a brand as powerful and on the rise as Bottega Veneta going dark. Threads has a somewhat unconventional cost base as an e-commerce startup. View this post on Instagram A post shared by Kim Kardashian West (@kimkardashian) We live for a good Kim Kardashian bikini photo, and on December 7, 2020, she served up two ! We’re at the cutting edge of new retail innovations and we believe our tech platforms Chat may not have been used in the way we were using it in 2010” — when the company was founded — “but that was our problem to solve. Jun 27, 2016 - 0 Likes, 0 Comments - T H R E A D S (@threadsstyling) on Instagram. A basic comment thread. Using tech blended with human interaction will be the ultimate service for the luxury industry. Make sure you give her a visit! . 2018. . “We very intentionally didn’t build a website for consumers, just as we haven’t built an app,” founder and CEO Sophie Hill explained in an interview. No more Twitter updates, no more Instagram photos, and no more Facebook posts from the Italian luxury brand that has, under creative director Daniel Lee, become a rising star in Kering’s portfolio. Our content represents our global community, and we inspire our clients to experiment, shop and discover new pieces, and wear them in their own way. Saved from instagram.com. Hello! Another area where Threads’ costs are quite different from the typical e-commerce business is in customer acquisition. But even before now, the company has been growing quite impressively. 3,257 Likes, 191 Comments - THREADS (@threadsstyling) on Instagram: “Sliding into summer like... @ tag a friend who would wear these ‍♀️ . Whatever you want, wherever you are, we’ll track it down and ship it to you. “You can see where the customers might be happy with that response versus talking to a person. When you think of e-commerce marketplaces, chances are that the first things that come to mind are storefronts built on websites and apps. “Tech has moved quickly and we are starting to test and how we will integrate more AI,” she added. #Fendi #FendiTrousers #WomenWithStyle #WIWT #OOTD #ThreadsStyling…” . London-based Threads has raised $20 million in funding for an operation that courts high-end, millennial, mostly female customers with tailored selections of luxury fashion, which it then sells to them on services like WeChat, WhatsApp, Snapchat, Instagram and Apple’s iMessage for their primary interactions with a team of human (not AI) shopping assistants. Personalised luxury shopping. . Discover the service that only recommends clothes in your style, size and budget. With customers in 100 countries — 70 percent of them under the age of 35, with Asia one of its fastest-growing regions — Threads says that its average amount people spend in a shopping session (basket size) is a very unshabby $3,000. will go on to define how chat commerce works for many other industries in the future. Made. That means building tech to make tracking items more efficient for customers (that might come in the form of an actual chatbot at some point, Hill said); building a better search engine for the assistants to find specific pieces for Threads clients; and so on. Instagram post by T H R E A D S • Dec 3, 2015 at 2:05pm UTC 1,629 Likes, 29 Comments - T H R E A D S (@threadsstyling) on Instagram: “Eye spy @chanelofficial Snapchat ID: threads_styling #Chanel” That’s why we never charge more than other retailers for the products we sell. Find us onInstagram, WhatsApp, Snapchat and WeChat. . She saw that they were already all avidly using messaging clients on their phones to chat to each other. Styling Services. Discover the service that only recommends clothes in your style, size and budget. 2. #Threads…” Thread feeds this into its matrix. Just take this pic for example. 1. Style simplified. Instead, Threads has grown mainly by word of mouth among users, and later via social media platforms like Instagram as its own content and that of its customers gets attention. “And both Threads and those customers are getting more responses. Hello my fashion lovers & welcome to my video! It’s a customer-centric business and it’s built on chat because that is where the customers wanted to be and transact. Sign in to check out what your friends, family & interests have been capturing & sharing around the world. Mar 25, 2019 - 482 Likes, 21 Comments - Henna Threads (@hennathreads) on Instagram: “Model @mxthical_creatxre Lighting grip @izzy_andromeda Styling @hennathreads Video @hennathreads…” All online and completely free. Instagram post by T H R E A D S • Feb 15, 2016 at 6:06pm UTC. Hill says that its chat-based shopping service fits into a wider world of busy activity and travel for a typical customer, who will nonetheless expect a high level of engagement as part of a five-star service, even if it originated in chat. Mar 21, 2016 - Welcome back to Instagram. Women's Style. Fashion and Personal Styling Services “Money can buy you all the fashion in the world, but it can’t buy you a thread of style” ~Anonymous. Mar 21, 2016 - 1,086 Likes, 21 Comments - T H R E A D S (@threadsstyling) on Instagram: “Nano love. #Threads #ThreadsStyling #PersonalShopping #ShotByThreads #Gucci…” “We are going to be using technology to enhance that personalised experience. We’re here to uplift and inspire the global #ThreadsCollective #ThreadsStyling #Yeprem #Jewellery #FineJewellery” If you find something sold for less on another site, email both links to support@thread.com, and … 499.6k Followers, 1,562 Following, 15k Posts - See Instagram photos and videos from THREADS (@threadsstyling) A personalised service from chat to delivery. Today I wanted to talk about Instagram personal shoppers. “People who are Threads’ customers clearly like to transact like this,” Tony Zappala, a partner at Highland Europe, said. . Explore. jobs@threadsstyling.com. Jun 27, 2016 - 0 Likes, 0 Comments - T H R E A D S (@threadsstyling) on Instagram. With advertising on Facebook and Instagram reaching a saturation point, WhatsApp has become a new way to generate revenue, says Jasmine Enberg, senior analyst of global trends at Insider Intelligence. 1,815 Likes, 8 Comments - THREADS (@threadsstyling) on Instagram: “Flowers AND Chanel? Your experience with us is entirely over social media and text, so there’s no need to stop and shop - we’re just a direct message away. 1,088 Likes, 5 Comments - THREADS (@threadsstyling) on Instagram: “Have you got yours yet? Hello! All online and completely free. . After Fashion and Interiors, Threads Styling Ventures Into Beauty Beauty services are launching six months earlier than planned, given increased customer … Threads materialised (sorry) as a business when founder and CEO Sophie Hill was still working as a buyer for Topshop owner Arcadia, her first job out of university (where she studied sociology). Instagram post by T H R E A D S • Mar 13, 2016 at 9:04am UTC 1,151 Likes, 14 Comments - T H R E A D S (@threadsstyling) on Instagram: “Summer slip ons @sanayi313 Snapchat ID: threads_styling … We’re here to uplift and inspire the global #ThreadsCollective. A comment by itself has a pretty simple structure. We see it as a complement, a way to enhance the personal experience. On social media – where else? “It is a complement to what they need and how they want to shop for luxury goods,” she said. We celebrate individuality. On the other hand, one area where Threads has potentially weathered significantly more expense than the average e-commerce business is in how it connects clients with products. Without a site and app, its developer team instead is focused on ways of improving the processes that go into the selling that Threads does do: personalized, concierge style services. Messaging in the West was relatively feature-free, but Hill could see what was coming around the corner by looking at WeChat, the Chinese app that was well ahead of its time, and that — plus what her target audience was already using — was enough to convince her of how she needed to build her business. With that out of the way, let’s knock out the first set of points and design our comment thread. So, Threads has been known to organise designers flying in from one city to another to show off a specific piece to a client, and also pulling together shopping to hand deliver it to a client in whatever location she happens to be, or even organising excursions to actual, physical boutiques when those customers take a trip to a city, either specifically to shop or for something else. #Chanel #BOTD #ShotByThreads #PersonalStyling…” Jun 4, 2015 - 1,372 Likes, 17 Comments - T H R E A D S (@threadsstyling) on Instagram: “Catching monsters at Threads HQ @sophiehill_threads #OOTD #Fendi #FendiMonster #Micro #Baguette…” Career enquiries As a marketplace, Threads makes commissions from the suppliers when items are sold. “Facebook has been trying to monetise it for a long time, and the latest push is about simplifying the shopping experience. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Instagram post by T H R E A D S • Nov 10, 2015 at 6:12pm UTC 1,768 Likes, 41 Comments - T H R E A D S (@threadsstyling) on Instagram: “Blush @chanelofficial Snapchat ID: threads_styling #Chanel” But today an e-commerce startup that has never had either — and never plans to — has raised a fistful of cash to continue building out its shopping experience on the platform that has been its growth engine: messaging apps. Our Personal Shoppers tailor our service to meet each client’s needs - we’re more than just a shopping destination, individuals come to us looking for a product, and leave as part of our community. “Just because someone doesn’t have a website or app doesn’t mean we don’t have a direct purchase path,” Hill said. New York and Hong Kong are first on the list. . S.P.E.A.K – BESPOKE PERSONAL STYLING . But Hill and her investors believe that there is scalability in Threads’ future, and tech will be what helps get it there (just as it has been what helped the startup materialise in the first place). The company says that it will be using the new funding — led by fashion and millennial-focused fund C Ventures, with participation from Highland Europe (which invests in Matches Fashion, among other related businesses) — to expand its business across the board: hiring more stylists, more engineers to build tech to help the operation run smoother, and creative and other staff to bolster the 90 who already work for the business. . Day. Instead, Threads has grown mainly by word of mouth among users, and later via social media platforms like Instagram as its own content and that of its customers gets attention. EVENT WARDROBE STYLING. It’s much harder to achieve that on a website these days.”. Style inspiration. 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